case:The Story
At the end of summer 2024, Bluebird embarked on a transformative journey with Olo-apteekki, aligning efforts to drive substantial revenue growth while optimizing marketing investments across diverse channels.
The Challenge
The challenges of the project included e.g., stagnant brand search interest, a highly competitive & price-sensitive market, as well as the ambition to increase their top-line revenue while also increasing Marketing Efficiency, a combination often hard to achieve.
The Execution
Bluebird implemented a targeted growth strategy by scaling Meta investment and refining the shopping and new customer acquisition setup. The approach included launching demand generation initiatives and leveraging lift studies to validate impact, supported by profit-based optimization. This ensured a balanced media mix across the funnel and improved the efficiency of both acquisition and top-of-funnel efforts.
The Results
The collaboration yielded impressive results 👇
Revenue Growth: Achieved a remarkable 50% increase year-over-year.
Return on Ad Spend (ROAS): Improved by 8%.
Customer Acquisition Cost: Decreased by 10%.
Share of Search: During H2, brand interest grew 50%, which has already during 2025 so far doubled from the starting point in June 2024.
