The recent marketing initiatives established with Bluebird Media have been instrumental in driving Lumene's online growth and direct-to-consumer business forward.
Since the start of the collaboration, Lumene has managed to reach an all-time high in monthly sales, as well as one-day sales during Single’s Day. The average monthly DTC sales saw an increase of 27% in Finland, along with a 26% increase in Sweden. Further, an increase in conversion rate of 44.5% in Finland, with a significant overall increase in all markets, was achieved. These outcomes are a testament to the company's ability to attract and convert customers through its online channels, and the marketing efforts in the partnership with Bluebird Media have played a key role in this success.
“We are very excited to get the chance to work with Lumene on a global level. Helping Nordic brands succeed internationally is a large part of why Bluebird exists”, said Sebastian Schroderus, Country Manager, Bluebird Media Finland. “The opportunity to further elevate the digital profile of this well-known Finnish brand with a proud Nordic heritage and a commitment to sustainability feels fantastic, and we are looking forward to the journey ahead together with Lumene.”