Bluestep Bank specializes in providing mortgage and refinancing services tailored to individuals facing challenges accessing loans from traditional banks due to unique financial circumstances. Operating in Sweden, Norway, and Finland, they joined forces with Bluebird Media in September 2022. In 2023, Bluestep Bank Norway underwent a strategic transformation, shifting from a 50/50 offline-online marketing focus to a comprehensive 100% digital marketing strategy. This pivot aimed to enhance cost efficiency while sustaining lead generation and brand prominence. The strategy encompassed:
A full-funnel digital marketing approach with adaptable budgets across months and channels.
Achieving in-channel cost efficiencies through precise targeting and audience optimization.
Establishing close agency-client collaboration, encompassing ad management, targeting refinement, lead quality assessment, and a holistic understanding of the business landscape.