111SKIN

In early 2023, Bluebird embarked on a transformative journey with 111SKIN, aligning efforts to drive substantial revenue growth while optimizing marketing investments across diverse channels.

The Challenge

The project faced multifaceted challenges, including stagnant brand search interest, measurement gaps in upper funnel investments, and below-industry-standard Media Efficiency Rate (MER). Effective integration of new channels and refining creative strategies were critical amidst aggressive growth targets.

The Solution

Bluebird implemented a nuanced approach by optimizing channel-specific investments and expanding the channel mix to include TikTok and Demand Generation, complemented by algorithmic attribution modeling. This approach ensured a balanced ad spend across funnel stages and enhanced the effectiveness of top-of-funnel activities.

The Results

As a result of the collaboration, 111SKIN experienced a 56% year-over-year revenue increase, outperforming already ambitious growth targets. At the same time, marketing efficiency improved significantly, with Return on Ad Spend (ROAS) increasing by 50% and Customer Acquisition Cost dropping by 26%. The strategic introduction of TikTok and Demand Gen into the media mix allowed 111SKIN to tap into new audiences and expand its digital reach, supporting both brand awareness and bottom-line growth.