The partnership started at the beginning of October with the scope of providing full service for Bluestep Bank’s digital marketing, which will be applied to all Nordic markets and brands connected to the company.
Bluestep Bank is a challenger in the mortgage market and a modern alternative to traditional banks. Since 2005, they have led the way towards increased financial inclusion for tens of thousands of people by lowering the barriers to the housing market and enabling more people to take control of their personal finances. They recently expanded to the Finnish market and in conjunction with that, also successfully launched one common Nordic banking platform that ensures a uniform approach and facilitates the establishment of new markets.
"Previously, Bluebird Media has delivered various digital marketing solutions in projects and collaborations within the financial sector – but this partnership means that we are taking things to the next level. It’s a wide scope as Bluestep Bank operates in multiple markets. They are also an impressive and relevant player now, given the macroeconomic development, and it will be interesting for Bluebird to join their journey during the coming year and onwards", says Magnus Dahlquist, CEO and Co-founder at Bluebird Media.
Bluestep Bank is presently in the midst of an exciting journey toward digitally transforming the company. Bluebird Media’s collective vast experience and knowledge in navigating the ethical and complex parts of digital marketing will be an important cornerstone as Bluestep Bank continues to develop digitally to adapt to transformations that both society at large and the industry is facing.
“After a thorough review of the market, we have decided to enter into a partnership with Bluebird. They will help us manage all paid digital, including paid search, in our markets in Sweden, Norway, and Finland. We sought a partner who could take on a consolidating role across the markets without compromising on local expertise and engagement, and we have now found that in Bluebird”, says Mikael Ernemark, Head of Digital Marketing at Bluestep Bank. “We are convinced that together with Bluebird, we will increase the effectiveness of our total digital media investments and thereby provide increased opportunities for continued growth. To reach our full potential in terms of communicating effectively with our target group is central, particularly since many of our potential customers are in need of our products but lack knowledge of how we can assist in building a more secure future by providing more people with access to mortgages.”
The performance marketing agency Bluebird Media was founded at the beginning of 2018 by Magnus Dahlquist, Henry Mäkelä, and Patrik Segersven and has since then joined forces with The North Alliance (NoA). With offices in Stockholm, Helsinki, and Oslo and 70+ employees, Bluebird Media provides an impressive client base with expertise within areas such as SEO and SEM, Paid Social, Creative, and Web Analysis. Among the agency’s clients are Media Markt, Apotea, Mentimeter, Parfym.se, Kicks with many more.
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