2024-09-13

Strengthening international growth: our ongoing partnership with Google

We are pleased to continue our long-standing partnership with Google through the International Growth Agency Program (IGAP). Being part of this initiative for several years has been invaluable in helping us meet our client's needs, whether they are exploring new markets or expanding existing ones. Currently, we are one of only two agencies in Sweden enrolled in this program, underscoring our commitment to providing top-tier expertise in international growth.

The Google International Growth Program: A Continued Commitment

The Google International Growth Agency Program is designed to equip agencies with the tools, insights, and strategies needed to support clients in their international expansion efforts. Our ongoing participation has allowed us to develop a deep understanding of navigating global markets' complexities.

Through IGAP, we focus on:

  • Market evaluation and prioritization: We help clients identify and prioritize the most promising markets, whether entering new regions or expanding their existing presence. We leverage access to over 250 insight reports covering 50 countries and use Google's Data Dashboards to analyze market opportunities, helping clients make data-driven decisions.

  • Tailored growth marketing strategies: By leveraging Google’s extensive data and insights, we create marketing strategies that resonate with local cultures and consumer behaviors.

  • Operational and logistical support: We offer deep-dive consultations to address specific operational bottlenecks in areas such as UX, localization, payment solutions, and logistics, ensuring that our clients' operations run smoothly.

What our Google partnership offers our clients

Being part of Google’s International Growth Program connects us to a global network of resources and support. Here’s how this benefits our clients:

  • Advanced tools and insights: We use Google’s latest tools to provide clients with real-time, data-driven insights, aiding informed decision-making and strategic planning. These include tools for analyzing brand popularity and competitiveness and helping clients optimize their market positioning relative to competitors.

  • Tailored strategies: We leverage Google's knowledge and best practices to develop strategies that meet our clients' specific needs, enhancing their market presence effectively.

  • Ongoing learning: Our team regularly engages in training to stay current with the latest trends and strategies in international marketing, ensuring we offer adaptable and innovative solutions.

Supporting growth in both new and existing markets

Our expertise goes beyond new markets; we also focus on helping clients optimize their presence in existing markets to ensure sustainable growth. Here’s how we approach this:

  • Market penetration and optimization: We analyze current market positions to find opportunities to enhance brand presence and customer engagement, refine marketing messages, and leverage competitive analysis.

  • Localized strategies: A deep understanding of local cultures and consumer behaviors is essential. We create localized content and campaigns that resonate with target audiences, building stronger connections.

  • Operational efficiency: We help clients streamline operations to make scaling and managing growth easier, from logistical support to simplifying compliance processes.

Continuous improvement with the International Agency Maturity Framework

To ensure we deliver the best support to our clients, we use the International Agency Maturity Framework provided by IGAP. This framework allows us to continuously assess and improve our capabilities, focusing on areas such as:

  • Talent development: We invest in our team’s skills to prepare them for complex international projects.

  • Client success: By focusing on effective strategies, we help our clients achieve their growth objectives.

  • Agency growth: We are committed to refining our services and capabilities to meet our clients' evolving needs.

Your partner in international growth

Our involvement in Google’s International Growth Agency Program is part of our ongoing effort to help clients navigate the global marketplace effectively. Whether you're looking to explore new markets, expand your presence in existing ones, or need guidance on optimizing your international strategy, we are here to support you.

With access to Google's exclusive tools, insights, and expert consultations, we provide a comprehensive approach to international growth, helping you unlock new opportunities and drive your business forward on the global stage.

Feel free to contact us to learn more about how we can assist you in achieving your international growth goals: hello@bluebirdmedia.se